This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a dynamic brand focused on building long-term authority and trust through strategic, high-quality content across multiple digital platforms. They emphasize depth, clarity, and intentional positioning over surface-level tactics, leveraging both long-form and short-form content to create compounding brand equity. They are seeking a Content Distribution Specialist to execute and optimize multi-platform content distribution that strengthens engagement and sustained audience growth.
Location
Remote | 9 AM - 5 PM EST
Role Overview
The Content Distribution Specialist will execute the distribution and repurposing of long-form and short-form content across multiple platforms. This role is focused on content execution, including identifying key moments from raw footage, editing and optimizing content for platform-native performance, and ensuring consistent distribution that maximizes engagement, authority, and trust over time.
Key Responsibilities
Review long-form and short-form footage to identify key moments, including hooks, emotional resonance, authority-building insights, and high-retention segments.
Edit content with a focus on attention economics, optimizing hooks, pacing, and retention psychology to maximize viewer engagement.
Ensure all content aligns with platform requirements and is optimized for maximum impact, including video length, captions, and visual style.
Repurpose a single batch of content into multiple formats for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
Implement a consistent content distribution schedule across platforms to build authority and maintain a steady brand presence.
Adjust content formatting and timing based on the unique behaviors and preferences of each platform.
Write compelling, authority-driven captions that encourage conversation and engagement.
Ensure each piece of content contributes to long-term brand positioning and fosters meaningful audience interaction.
Avoid surface-level tactics and prioritize depth and clarity in every post.
Monitor and analyze performance metrics, including watch time, retention, saves, shares, comments, and direct messages.
Continuously adjust and improve content sequencing and framing based on audience behavior, ensuring content builds cohesively over time.
Refine execution to create stronger compounding effects and long-term brand equity.
Qualifications
4+ years of experience in content distribution, media management, or content execution.
Proven ability to repurpose long-form content into engaging, high-performing short-form assets.
Familiarity with platform-native content strategies across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
Strong editorial judgment and storytelling instincts.
In-depth knowledge of attention economics, retention psychology, and how platforms reward different behaviors.
Excellent writing skills, with a focus on crafting authority-building captions.
Analytical mindset with the ability to make data-driven decisions and refine content based on performance metrics.
What Success Looks Like
Successfully executing content distribution strategies that drive engagement and build authority over time.
Continuously improving content quality and performance through data-driven iteration.
Receiving positive internal feedback on the quality and impact of distributed content across platforms.
Opportunity
This is a strong opportunity for a content specialist who thrives in a fast-paced, multi-platform environment. The Content Distribution Specialist will play a central role in expanding reach and impact by transforming raw content into strategic, optimized assets across channels.
This role offers direct influence on brand growth, continuous learning through performance-driven refinement, and the chance to contribute meaningfully to a dynamic and evolving content ecosystem.
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