Creative Strategy Intern (Content, Concepts & Campaigns)

MAËLYS is one of the fastest-growing global D2C beauty brands, known for clinically tested body care and a performance-driven marketing engine. With millions of customers worldwide and rapid growth across DTC and retail, we’re redefining what body care can be, and how it’s marketed.

We're looking for a creative, curious, and analytical intern to join our NYC-based team. This is a great opportunity for a student who wants to break into the world of beauty marketing, with a specific focus on performance-driven creative, where data meets storytelling.

You’ll be a great fit if you’re studying marketing, advertising, creative strategy, or content development - and you love TikTok, trends, and figuring out what makes an ad actually work.

What You’ll Do:

• Analyze creative performance (video ads, TikToks, UGC) to identify trends and top-performing themes.
• Research competitors, trends, and TikTok content to inspire new ideas.
• Help brainstorm new ad concepts, hooks, and scripts alongside the creative team.
• Draft creative briefs for new video ads and influencer content.
• Support video shoots as needed (and even on camera if you're into it).

You’ll Thrive Here If You:

• Want hands-on experience in a fast-paced, high-growth beauty company.
• Are curious and love connecting the dots between what’s trending and what converts.
• Think visually and strategically: why a hook works, why a format fails, and how to improve it.
• Have strong writing and communication skills.
• Are detail-oriented, organized, and proactive.
• Have experience or interest in TikTok, IG Reels, or content creation.

What You’ll Learn

• How direct-to-consumer (DTC) beauty brands develop ad concepts that scale.
• How to turn data into creative direction.
• How to write hooks, storyboards, and scripts with conversion in mind.
• How to work within a rapid creative testing environment to continually optimize ideas.
• How strategy meets creativity in a fast-growing, data-driven e-commerce brand.

We are looking for someone for 10-15 hours a week, depending on school schedule. 

The internship will be monetarily compensated - $16.50 per hour

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