Marketing Analytics Lead

Location

• Remote in Europe

Contract

• Contract Length: 6 months, potential to extend
• Full-time – 40 hours per week

About Algomarketing

The Role

• Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability.
• Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels.
• Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making.
• Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities.

Responsibilities / Role Specific Context

• Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting.
• Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs.
• Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes.
• Support the development of a centralised analytics environment using Microsoft Fabric and Power BI.
• Consolidate fragmented reporting into scalable, standardised dashboards and templates.
• Develop and maintain a central marketing KPI and metrics dictionary.
• Implement data validation processes and improve data quality across marketing systems.
• Support data governance and standard tracking frameworks.
• Enable self-service analytics by creating documentation, templates, and user training.
• Analyse marketing performance trends and deliver actionable recommendations to stakeholders.
• Provide insight across digital marketing, brand performance, and communications effectiveness.
• Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.

Minimum Requirements

• Proven experience in marketing analytics, business intelligence, or data analytics roles.
• Experience developing dashboards, scorecards, and reporting frameworks.
• Strong experience with Power BI (or similar BI platforms).
• Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager.
• Understanding of data modelling, data pipelines, and modern analytics environments.
• Experience working with multiple marketing data sources, including digital, campaign, and CRM data.
• Strong analytical skills with the ability to translate complex data into clear business insights.
• Excellent stakeholder management and communication skills.
• Ability to work in structured, standards-driven environments with a focus on continuous improvement.

Preferred Skills

• Experience within B2B or other complex, multi-stakeholder organisations.
• Knowledge of automation technologies and AI applications within marketing analytics.
• Experience building scalable reporting frameworks and reusable dashboard templates.
• Strong understanding of data governance and KPI standardisation.
• Passion for driving data-driven decision-making and continuous optimisation.
• Ability to influence stakeholders and support executive-level reporting.