Partner Marketing Specialist: India

About Global University Systems (GUS)

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About the Role

The Partner Marketing Specialist is responsible for overseeing the operational aspects of partner marketing projects. This role focuses on ensuring smooth execution of marketing campaigns, optimizing processes, and managing resources to maximize the effectiveness of partner-driven initiatives. The Partner Marketing Specialist works closely with cross-functional teams to streamline partner marketing efforts and improve overall performance.

Key Responsibilities

1. Partner Marketing Program Management:

   • Oversee the end-to-end execution of partner marketing campaigns and projects, ensuring that initiatives are delivered on time, within scope, and in line with strategic goals.

   • Collaborate with partner teams to define project timelines, resources, and deliverables for marketing initiatives.

   • Ensure that all partner marketing efforts align with company objectives, brand guidelines, and target audience preferences.

   • Ensure that SOPs and Marketing protocol is followed

   • Keep track of the Marketing cases pipeline and progress

2. Process Optimization and Efficiency:

   • Develop and refine operational processes to ensure the efficient execution of partner marketing activities.

   • Identify opportunities to streamline workflows, reduce inefficiencies, and improve the overall partner marketing experience.

   • Implement best practices and standard operating procedures (SOPs) for campaign execution, resource allocation, and partner communication.

3. Cross-functional Collaboration:

   • Work closely with internal teams such as sales, brand, creative, management and analytics to ensure smooth coordination and alignment of marketing efforts.

   • Support the partner marketing team in the creation of marketing materials, content, and assets by ensuring timely feedback and approval cycles.

   • Facilitate collaboration between the partner marketing team and external partners to ensure joint initiatives are executed effectively.

4. Campaign Reporting and Performance Tracking:

   • Monitor the performance of partner marketing campaigns, tracking KPIs such as lead generation, engagement, conversion rates, and overall ROI.

   • Provide regular reports to senior management and partners, offering insights and recommendations for improvement.

   • Analyze campaign data to identify trends and make data-driven decisions that improve future campaign effectiveness.

5. Partner Relationship Management:

   • Maintain strong relationships with key partners, ensuring clear communication, and addressing any operational or logistical issues that arise during campaigns.

   • Support partners in understanding campaign expectations and performance metrics, providing them with the necessary tools and resources to succeed.

   • Act as a point of escalation for operational issues and provide solutions in a timely manner.

6. Risk and Issue Management:

   • Identify potential risks and operational challenges that may affect the success of partner marketing proyects.

   • Develop and implement mitigation strategies to address risks proactively and resolve any operational issues that arise during campaigns.

7. Training and Development:

   • Provide guidance and training to the marketing team on best practices, tools, and processes.

   • Continuously evaluate team performance and offer opportunities for professional development to enhance operational efficiency.

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.