Product Marketing Lead (SaaS)
Hire HangarJoin Hire Hangar and work with fast-growing global companies while building a long-term, remote career.
Job Title
Product Marketing Lead (SaaS)
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.
Key Responsibilities
Own and evolve product positioning, messaging frameworks, and value propositions
Plan and execute go-to-market strategies for new features, launches, and product updates
Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
Translate technical and AI-powered capabilities into clear, differentiated customer value
Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
Support Sales with training materials, battlecards, and enablement assets
Conduct ongoing competitive and market research to inform strategy and positioning
Required Qualifications
Proven experience in Product Marketing within a SaaS environment
Strong track record as a hands-on contributor who can both own strategy and execute deliverables
Exceptional writing, storytelling, and communication skills
Experience collaborating closely with Product and Sales teams
Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
Preferred Qualifications
Experience marketing AI-powered or highly technical products
Background in B2B SaaS, preferably in growth-stage companies
Experience supporting Sales-led, Product-led, or hybrid GTM motions
Exposure to agency environments or content-heavy marketing roles
Tools & Technology
Collaboration & Documentation: Slack, Google Workspace, Notion
Project Management: Asana, Jira (or similar)
CRM & Sales Enablement: HubSpot, Salesforce
Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.