Social Media & Digital Content Specialist

Midwest Sports+ is a dynamic sports streaming service dedicated to connecting athletes, families, and fans through high-quality coverage of sports at every level. Known as a leader in high school sports broadcasting across Minnesota, South Dakota, and Iowa, Midwest Sports+ delivers live and on-demand coverage that brings local competition to a wider audience. With a growing footprint rooted in the Iowa–South Dakota region and continued expansion underway, the platform covers a wide range of sports while spotlighting the stories, moments, and communities behind the games. Focused on creating a true destination for sports fans across digital platforms, Midwest Sports+ combines innovative streaming technology with compelling storytelling to elevate local and regional athletics. 

Job Summary

The Social Media & Digital Content Specialist’s main function is to lead social media presence and assist with broader digital content responsibilities for Midwest Sports+. This individual will develop and execute social media strategies, manage live sports streams, create original sports content, and collaborate with both digital and broadcast teams to grow our audience and enhance engagement across platforms. This is a part-time position, mostly day hours but potentially some nights/weekends, approximately 25 hours/week. Ideal candidate for this role will live in Sioux Falls, SD, or the surrounding region.

Essential Functions

Social Media Coordination

• Develop and execute social media strategies across platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube.)
• Create, schedule, and publish engaging daily content tailored to each platform.
• Monitor analytics to track KPIs for performance, engagement, and growth.
• Engage with followers, respond to comments/messages, and foster a sense of community.
• Coordinate social campaigns around key sports events, streaming content, and breaking news.
• Stay up to date on trends in sports and digital media to keep our content fresh and relevant.

Digital Content Management

• Assist in scheduling and managing live sports streams via our platform and app, working closely with broadcast and production teams to ensure quality content.
• Oversee the presentation and upkeep of social media accounts. 
• Interact with followers, respond to queries and monitor reader reviews, feedback and mentions. 
• Assist in website management to ensure a local and up-to-date content experience for readers. 
• Troubleshoot basic live stream technical issues when needed.
• Clip highlights from live events for social and digital distribution.
• Collaborate with the broadcast team to ensure consistent branding and messaging across platforms.
• Work closely with reporters, videographers, and editors to translate stories into digital-friendly formats.

Digital Content Creation

• Produce short-form vertical videos (Reels, TikToks, Shorts) to promote stories, games, or athletes.
• Shoot, edit, and optimize videos for multiple platforms.
• Capture behind-the-scenes moments and in-game content for social audiences.
• Help conceptualize recurring content features or series that showcase Midwest sports culture.
• Assist in identifying digital goals and growth potential, while utilizing analytics tools to track progress of achieving those goals.

Qualifications

• A minimum of 1–3 years of experience in social media, digital content production, or digital marketing.
• Passion for sports and strong familiarity with Midwest teams, athletes, and fan culture.
• Proficiency in tools like Adobe Premiere, Canva, Photoshop, or CapCut.
• Experience with live streaming tools and platforms is a plus.
• Excellent writing, editing and visual storytelling skills.
• Ability to work flexible hours, including nights and weekends during sports seasons. 
• Current residence in and the ability to work in the greater Sioux Falls, SD metro area. Some travel may be required.
• Must possess a valid driver’s license and a driving record that is insurable by the company. 
• Must carry an acceptable level of vehicle insurance as required by the company.

Expected compensation for this role is between $16 and $20/hour, based on qualifications and experience.

ABOUT THE COMPANY

Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.

Our teams are made up of passionate, purpose-driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to learn, grow, and make an impact within a culture that celebrates ideas, values people, and knows how to have fun along the way. Come for the perks. Stay for the community.

Forum Communications Company offers the following to all Full-Time and 32-Hour Benefited employees:

• Health, dental, and vision packages
• Paid maternity and parental leave
• Company-paid short-term disability and life insurance
• Additional options for critical illness, accident, and hospital indemnity coverage
• Retirement benefits with company match
• Generous PTO and paid volunteer hours

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.