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Digital Marketing Specialist with Reddit expertise

ScaleUp
Contract
Remote
Argentina, Colombia, Brazil, and Mexico

Digital Marketing Specialist 

Location: Remote (LATAM-based candidates only)
Type: Contractor / Freelance
Availability: Part-time (approx. 20–30 hours/week)

About the Role

We’re looking for a sharp, creative, and highly resourceful Digital Marketing Specialist who understands Reddit inside and out. This person will play a key role in managing multiple content systems on Reddit, helping out client's brands grow their presence, protect their reputation, and stay top-of-mind in relevant communities.

What You’ll Do

  • Create and post authentic, engaging content on Reddit across relevant subreddits.

  • Strategically engage in threads where the brand or its competitors are mentioned, adding value while promoting products naturally.

  • Monitor Reddit for new brand or competitor mentions and respond quickly when needed.

  • Proactively address and manage negative press or harmful threads related to the brand.

  • Collaborate with the internal team to align tone, messaging, and content strategy.

  • Track and report on engagement, sentiment, and impact of Reddit activity.

What We’re Looking For

  • Based in Latin America (must-have).

  • Strong command of English, both written and conversational.

  • Deep understanding of Reddit culture, tone, and best practices.

  • Experience participating in or managing Reddit communities (personal or professional).

  • Excellent written communication skills with the ability to adapt tone and stay authentic.

  • Ability to act independently with good judgment – this is not a "spammy" role.