Field Marketing Specialist

HOURS

• 20-25 hours per week
• Potential full-time in April
• This role pays $40/hour

About the Role

The Field Marketing Specialist will lead and execute grassroots marketing initiatives across the Dallas market, driving brand awareness, trial, and sales through high-impact field programs and event activations. This role operates autonomously in-market while partnering closely with the Director of Field Marketing on strategy, reporting, and performance. The ideal candidate brings hands-on, in-house brand experience (not agency), thrives in fast-paced startup environments, and excels at building and managing high-performing brand ambassador teams.

What You'll Do

• Recruit, hire, train, and manage a team of brand ambassadors to represent the brand in-market
• Lead the day-to-day execution of field marketing programs, sampling initiatives, and event activations
• Uphold brand standards, messaging, and executional excellence across all field efforts
• Implement and execute go-to-market strategies at the local level in alignment with national priorities
• Manage field marketing budgets, track spend, and ensure efficient allocation of resources
• Develop, implement, and report on ROI tracking to measure program effectiveness and optimize performance
• Plan, coordinate, and execute events, including weekend and evening activations as required
• Identify and secure grassroots marketing opportunities, local partnerships, and community engagements
• Serve as the primary field marketing lead for the Dallas market, operating independently while escalating insights, wins, and challenges to leadership
• Travel within the region as needed to support events and market expansion

Qualifications

• Minimum of 3+ years of field marketing experience directly with a brand (not an agency)
• Strong background in CPG, preferably with startup or high-growth brands
• Proven experience building, training, and managing brand ambassador teams
• Demonstrated success in grassroots, experiential, and event-based marketing environments
• Experience managing budgets and tracking ROI for field marketing programs
• Highly resourceful, self-motivated, and comfortable operating autonomously

• Strong knowledge of the Dallas, TX market, with the ability to support activations within a 50-mile radius
• Willingness to work weekends and travel as event schedules require
• Must be 21+ years of age
• Ability to pass a background check
• Must have a reliable personal vehicle