Our client is seeking a Partner Marketing Manager to drive growth through strategic partner relationships and joint go-to-market initiatives. This role will develop and execute partner marketing programs that generate demand, strengthen partner engagement, and support pipeline growth in a fast-paced B2B technology environment.
Develop and execute partner marketing programs that drive demand and pipeline through strategic partnerships
Collaborate with internal teams and external partners to launch joint go-to-market initiatives
Create and manage partner marketing content including campaign assets, enablement materials, and co-branded collateral
Support demand generation campaigns across partner channels including digital campaigns and events
Align messaging and campaign strategy with sales, product marketing, and partner teams
Track campaign performance and optimize programs to improve engagement and lead generation
Identify opportunities to improve processes and accelerate marketing execution
Experience in partner marketing, channel marketing, or alliance marketing
Strong background in B2B marketing, ideally within SaaS or technology environments
Experience supporting partner-driven demand generation initiatives
Ability to develop marketing campaigns and partner enablement content
Strong collaboration and communication skills with internal and external stakeholders
Ability to manage multiple initiatives in fast-paced environments